John Wick poster design has been consistently outstanding for over a decade now, and each movie poster has helped carve out a visual personality that's as effective as Keanu Reeves' retired hitman. Stylised, violent and drawing on iconography from art deco and classic poster design, they've become an essential part of the franchise's identity.
We caught up with the team at Fluid, Lionsgate's go-to agency for all its John Wick posters, to learn more about how they built a visual language that speaks to dedicated fans and casual viewers alike and mirrors the films’ signature flair. Here they reflect on a decade of creating artwork that blends action, symbolism and artistic heritage and has resulted in some of the best movie posters of recent years.
