Type and technology company Monotype recently released an eye-opening study, revealing that 75% of creatives feel either optimistic or neutral about the impact of AI on their roles. While the topic of artificial intelligence is still highly divisive in the creative industries, it seems that attitudes are slowly beginning to shift towards a more positive outlook.
With AI productivity tools and editing software becoming increasingly integrated into professional-level creative software like Adobe and Figma, it seems AI is on track to become a natural evolution. To better understand the current climate around AI in the creative industries, I caught up with senior director of partner experience & inventory lifecycle at Monotype, Mary Catherine Pflug, to see how the type foundry is adapting with the times.
