The EU's new political advertising regulations, which come into force in October 2025, resulted in Meta and Google platforms choosing to discontinue political and social advertising throughout Europe.
Although the EU’s Regulation on the Transparency and Targeting of Political Advertising (TTPA) was designed to ensure a fairer and more transparent media and advertising environment, it may give an unexpected advantage to illiberal regimes that control traditional media, state resources, and organisations disguised as civil society groups.
