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Evening Standard
Evening Standard
Entertainment
Alexandra Jones

The definitive guide to London’s vibe shift (and how to survive it)

Debate rages over what we’ll name it: the Age of Overstatement? The Age of Opulence? The Age of the Overdraft may well prove most accurate. Friends, we are in the grips of a global vibe shift — LA-based trend forecaster Sean Monahan predicted it in a now-viral Substack post — and if the bon vivant spirit felt at the most recent LFW is anything to go by, it’s now well underway.

According to Monahan, these so-called vibe shifts happen once or twice a decade — changes in social, technological and economic conditions generate corresponding changes in the prevailing mood. Everything from the clothes we wear to the food we eat and the pastimes we engage in get a not-so-subtle overhaul.

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