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Guitar World
Guitar World
Entertainment
Chris Gill

“The decline of America’s biggest guitar companies during the ’70s was essentially a hangover from the over-ambitious reaction to the Beatlemania-inspired guitar boom of the ’60s”: Why the ’70s was a time of innovation and folly for guitar gear

Joe Perry backstage with Aerosmith in 1976, noodling on a B.C. Rich Mockingbird in a natural finish.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.”

The preceding quote is the introduction to Charles Dickens’ immortal classic A Tale of Two Cities, set in Paris and London around the time of the French Revolution, but it’s also a pretty damn accurate description of the state of the guitar industry during the ’70s.

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