Over the past few years, a specific sort of social media interview style has gained traction: one where the interviewer scoffs, stares blankly, aims retorts at their interviewee and exudes a general aura of stand-offishness. Essentially, they do all the things a regular interviewer, who likely fought hard with PRs and agents to secure time with that celebrity, would never dream of doing.For a while, it felt fresh. When Amelia Dimoldenberg entered the scene with her Chicken Shop Date YouTube series in 2014, her awkward interviewing style was a hilariously deadpan skewering of the usual slick and ingratiating interviewer schtick. Most commonly exhibited now by other celebrities (i.e. Variety’s Actors on Actors series), or podcast hosts such as Diary of a CEO’s Steven Bartlett or Call Her Daddy’s Alex Cooper, Dimoldenberg was different.
Her style of interviewing was so well received that it rocketed her into the mainstream. In the nine years since Chicken Shop Date first landed, Dimoldenberg has become a Levi’s ambassador, has fronted JD Sports campaigns and most recently found herself a role as a regular red carpet interviewer for events such as the Golden Globes, GQ’s Men of the Year awards and Vanity Fair’s Oscars after party.
