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TechRadar
TechRadar
Zak Storey

The death of the internet: why the future is terrifying, and how we fix it

A grim reaper with a scythe, looking at a smartphone in his hand.

The internet is in a precarious place. It’s assaulted from all sides - not by technological problems, but by social ones. Misinformation is rife, marketing and advertising covers every facet of the web, and armies of politicized and automated bots roam the wilds of its social media landscapes, all of which are filtered down to you through carefully curated algorithmic posts designed to induce endorphin kicks and keep you on your platform of choice. Right now, everything is changing, and not necessarily for the better.

For many of us, looking back 10 or 20 years, the 'world wide web' looked radically different in that golden age. The social media platforms, the communities, the gaming landscape, the knowledge and accessibility, the shopping - all of it felt different, and it was different. This goes beyond rose-tinted glasses. The companies that joined into the foray were incredible, almost revolutionary. Spotify, Netflix, Amazon, Facebook, Twitter, and Uber: all remarkably impressive, market-upsetting ideas that broke the mold. They drew in masses of customers, users, and consumers with awesome features and affordable pricing.

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