There are few sounds in Britain capable of producing quite such immediate domestic chaos as an ice cream van jingle during hot weather. Children abandon whatever they are doing, parents begin searching pockets and diving into sofa cushions, and somebody is sent sprinting down the road before “Greensleeves” disappears around the corner.
By the time the family reaches the hatch, sees £3.50 beside the picture of a 99 and the mood changes. Three pounds fifty? For that?
