Price matching used to feel like a secret weapon: find a cheaper ad, flash it at the register, and walk out proud. Now, a lot of stores have tightened policies, added exclusions, or quietly stopped matching altogether. That doesn’t mean shoppers are out of options; it just means the leverage moved. You can still lower prices, but the tactics look more like a strategy than a confrontation. Here are four practical ways to push your total down even when price matching is gone.
