The growth of the internet and smartphones has led to the widespread global use of dating apps, such as Tinder, Bumble and OKCupid. These location-based apps have become a popular and acceptable way to meet new potential romantic partners. With over 6.5 million monthly downloads Tinder is the most popular dating app in the world, including in South Africa.
But Tinder still has a reputation for being a “hook-up” app. Most people perceive it as a way to search for casual dating or short-term sexual partners. Owing to its focus on pictures, physical attractiveness is the main way that users make decisions about matches.
