Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Raphael Boyd

‘The darker you are, the less you’re worth’: the influencer pay gap

Happy friends taking selfie
Influencing looks like a dream job for many, but the rewards are not evenly distributed, a report has found. Photograph: DisobeyArt/Getty Images/iStockphoto

Jessica Joseph, who runs a British influencer agency with a diverse talent base, says she noticed a change in attitude from advertisers at the height of the Black Lives Matter (BLM) movement.

“There was a great period when we worked with brands and they worked with us consistently. They really wanted black voices,” she says.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.