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The Independent UK
The Independent UK
National
Inga Parkel

The Dark Side of Kidfluencing: The grim story behind Tiffany Smith and Piper Rockelle

In 2016, eight-year-old Piper Rockelle uploaded her first YouTube video — a clip of her making homemade slime. By 2018, her online popularity had boomed with the help of her “momager,” Tiffany Smith, who managed to enlist several other fellow child influencers to start collaborating on videos.

Referred to as The Squad, the group began pumping out content. On camera, they appeared to be having a good time filming clips of everyday vlogs and pranks. But behind the scenes, a different story was unfolding.

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