The number of people trying out a sober life is growing as younger generations across the globe change their relationship with alcohol.
According to Civic Science research published in 2022, 37% of Gen Z aged between 21-24 in the US were either very or somewhat curious about a sober lifestyle, while young millennials (25-34) were the most likely out of any age group to say they were drinking less now.
This has led to the creation of the ‘damp’ lifestyle which is trending on TikTok – and if you’ve never heard of it, here’s everything you need to know.
