Nowadays, more and more people are keen to cut down on the amount of alcohol they're drinking.
Younger generations in particular are eager to improve their relationship with booze, according to recent findings by Civic Science.
A study by the group last year found that 37% of Gen Zers between the ages of 21 and 24 in the US were either very or somewhat curious about a sober lifestyle, and young millennials (25-34) were the most likely out of any age group to say they were drinking less now.
