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PC Gamer
PC Gamer
Jonathan Bolding

The dairy industry would like Gen Z to drink more milk, so they made a Fortnite diner tycoon game

Dairy MAX, an organization that represents some 700 dairy farmers, would like kids to drink more milk, and so they've sponsored a Fortnite Creative level.

Diner Tycoon, a custom game mode inside Fortnite, was made as part of Dairy MAX's Level Unlocked digital initiative, a plan "designed by Dairy MAX to connect youth with the power of dairy in a way that fits their modern lifestyle." Thus, Diner Tycoon, where you can "collect ingredients and cook recipes, create delicious dairy-fueled meals, hire workers," and "expand your diner" in a lowkey business simulation.

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