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Louder
Louder
Entertainment
Alison Reijman

“The cycle of album-tour-album-tour is dying. It’s long been dead at our end of the scale”: This prog band took a risk to escape broken music industry models. So far, it’s paying off

Also Eden in 2026.

Anglo-Welsh proggers Also Eden made the decision to rip up the music industry rule book. Instead of bringing out a double album of new music, they’re releasing three interlinking EPs, each supported by a run of live shows. Prog caught up with co-founders Huw Lloyd-Jones and Simon Rogers to find out how it’s going so far.

Prog fans are traditionally creatures of habit, buying into the familiar cycle of an album release followed by a tour. When a someone dares to break that pattern, it’s going to be a gamble.

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