The creator economy may be bigger than we think, and taxing side hustles will be a growing issue as an OnlyFans 'sin tax' is debated

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Fiscal authorities and statisticians have long underestimated different types of economic activity, and side hustles are no different, according to Paul Donovan, chief economist at UBS Global Wealth Management.

In a Financial Times op-ed late last month, he pointed to a major milestone in the creator economy: an analysis from WPP Media indicated that creator-generated content would fetch the same share of global ad revenue as the radio and newspaper industries would in 2025.