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TechRadar
Steve Clark

'The creatives are about to become more powerful than anyone expected': Freepik's relaunch marks a wider industry shift to all-in-one AI-driven content creator software — and lowering the barrier of creativity means beginners have never had it so good

FREEPIK Economy
A wraparound screen showing multiple AI images under a banner reading 'AI Exhibition' during Freepik Upscale Malaga.
  • Freepik rebrands to Magnific
  • It marks a shift to a more integrated creative platform
  • The company is the latest to aim for more accessible all-in-one creator apps

So, farewell then, Freepik. The creative platform has now rebranded to Magnific as CEO Joaquín Cuenca Abela seeks to turn the one-time free stock image site into a single production platform.

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