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International Business Times UK
International Business Times UK
Vinay Patel

The Cost of Fame? Pokimane Reveals the 'Fatigue' of Being an AI Deepfake Target

Pokimane has voiced her frustration over the 'fatigue' of being a deepfake target, critiquing platforms like X for enabling the non-consensual manipulation of women’s images. (Credit: Instagram / Pokimane)

The digital age has brought a new kind of burden for those in the spotlight, where their likeness can be stolen with a few clicks. Top streamer Pokimane has recently opened up about the emotional toll of dealing with non-consensual AI content. Her experience highlights a growing exhaustion among creators who must constantly fight to protect their own identity.

Joining the wave of criticism against Grok AI, renowned Twitch creator Pokimane said the latest developments have forced her to relive distressing past experiences. The backlash centres on Grok, an AI assistant built by xAI, which has come under fire for allowing users to generate harmful and exploitative pictures of women.

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