For some people, social media is a much-needed distraction from the workday. For others, it is the workday. Estimates value the creator economy at $20 billion to $100 billion, and as influencer-friendly business models go mainstream and the pandemic normalizes online work, that number probably will continue growing.
A Hollywood-based artist who's trying to make it big on TikTok, Sam Pocker told The Times that he would "like to be able to get to a point that [he] can do the TikTok as a full-time gig."
But despite repeatedly going viral, Pocker's fast-food-themed comedy videos are so resource-intensive that his TikTok account is currently losing him money. From bribing a 7-Eleven employee $5 for extra pizza boxes to spending an estimated $3,000 on gas last year, his viral fame is proving quite costly.
