Commercial and art photography are typically situated in opposition. But for a host of contemporary photographers, the fusion of commercial, editorial and personal work opens a rich dialogue between these seemingly disparate parts. We profile five photographers that have each forged a multifaceted, distinctive career in image-making. For some, this involves maintaining a consistent aesthetic and conceptual approach, whether photographing a luxury car or a stack of papers. Others seek inspiration in the contrast, finding value in both the creative boundaries provided by commercial work and the limitless possibilities of their personal practice. These artists celebrate the power of collaboration, whether learning from the teams that shape commercial projects alongside them, or welcoming art directors into the often-solo pursuit of documentary photography.In branching across traditionally separated formats and regimented methods of working, these photographers discover innovative new ways of making pictures in a world that is already saturated by them.
