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Sydney Lake

The company behind Shaq's Super Bowl party says it solved the industry's 'dirty secret' and will make $15 million from 3 events

Medium Rare Adam Richman Guy Fieri Super Bowl Rob Gronkowski Travis Kelce Dave Portnoy Shaquille ONeal Fortune

Medium Rare co-founders Adam Richman and Joe Silberzweig on stage (Credit: Photo courtesy Medium Rare)

Medium Rare, an events and entertainment company, is responsible for three of the biggest parties during Super Bowl weekend. They partner with celebrities including Shaquille O'Neal, Guy Fieri, Travis Kelce, and Rob Gronkowski to put on multimillion-dollar events—and manage to turn a profit.

Super Bowl weekend is synonymous with good food, good drinks, and a good time. And one event company is responsible for three larger-than-life parties in New Orleans, where the Kansas City Chiefs will take on the Philadelphia Eagles on Feb. 9.

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