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Financial Times
Financial Times
Business
Pilita Clark

The cold call is back and worse than ever

The other day I was sitting at home trying to write something in a hurry when the phone rang.

“Hi Pilita, it’s James here,” chirped a man who turned out to be a total stranger from a public relations firm, who wanted me to talk to an executive from a company I had never heard of about a topic so dull I cannot remember it.

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