The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the best-known brand identities in the world, with its red and white colours and script font covering signage and shop shelves almost everywhere.
And what's especially remarkable about the Coca-Cola logo is its staying power. Over 130 years of history, the Coca-Cola logo really hasn't changed much at all. It was originally very much a logo of its time – look at logos from the period and you'll find plenty of flowing script designs – including the first Pepsi logo just a few years later.
