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Fiammetta Cascioli Karivalis, Professeur, Directrice du Msc Business Transformation for Sustainability, Kedge Business School

The close links between the worlds of business and sport

French skipper Stéphane Le Diraison has successfully merged careers as a businessman and an athlete. Stéphane Le Diraison/Instagram

The love story business and sport is an old one. Indeed, in the 19th century, the rise of industrialisation went hand-in-hand with that of organised sports. These days, however, there’s no shortage of business magnates showing off their sporting prowess. Take Mark Zuckerberg’s penchant for Brazilian jiu-jitsu and mixed martial arts, or Elon Musk boasting of his wrestling sessions ahead of his (never-to-materialise) cage fight with Richard Branson, the former CEO of Virgin. Branson is another adventure sports lover, from his record Atlantic Ocean crossing in 1986 to his present-day gruelling exercise routine.

But what about sportspeople taking a shot at business?

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