
AV/IT TEAM: Tanner Upthegrove, immersive audio specialist; David Franusich, multimedia designer
GOALS: The iconic “Cube” at Virginia Tech’s Institute for Creativity, Arts, and Technology was designed as an adaptable performance center and multidisciplinary educational facility for research and experimentation of big data, immersive environments, interactive AV, and experiential investigation. The AV/IT team needed to ensure that the systems driving the Cube kept the learning experience fresh and relevant—seamlessly transitioning from a canvas where art students can explore new digital mediums, to a venue where scientific studies can incorporate virtual reality.