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Creative Bloq
Creative Bloq
Technology
Natalie Fear

The Chupa Chups logo was created by an art legend in just one hour

Chupa Chups logo.

We're no strangers to logo lore here at Creative Bloq so it's rare that I'm genuinely surprised by a design history story – until now. To this day, legendary lollipop brand Chupa Chups is known for its timeless logo but it turns out its early origins are actually a rare piece of art history. Why? The Chupa Chups logo is a Salvador Dali original.

Yes, the iconic Spanish artist is the mastermind behind the early Chupa Chups logo that inspired the design we know and love today. Since its creation it has become one of the best logos of all time thanks to its bold colours and classic appeal, becoming an instantly recognisable beacon of nostalgia.

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