Are older audiences back? For crowd-pleasing movies, it sure appears so. The solid $12.5 million debut for “80 for Brady” didn’t just come because theater operators agreed to lower ticket prices, though that surely didn’t hurt attendance. (Over 80 for Brady? How about over 50 and thrifty?)
This comes as Sony Pictures’ “A Man Called Otto” has quietly collected $53 million in the U.S. and Canada and after Universal Pictures’ “Ticket to Paradise” pulled in $68.3 million domestically as part of its $168-million global haul. Seems as if it was a mistake to write off the 55-plus crowd, particularly women, especially at a time when studios were putting out barely anything that appealed to older audiences.
Speaking of the cost of going to the movies, AMC Theaters unveiled its new pricing program that charges more for middle-seat tickets and less for front-row seats (if you’re in the Stubs loyalty program). Exact pricing details were not disclosed. Film Twitter people are predictably annoyed about this change, to which you might say, ever been to a concert or football game?
