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The Guardian - UK
The Guardian - UK
World
Aisha Down

‘The chilling effect’: how fear of ‘nudify’ apps and AI deepfakes is keeping Indian women off the internet

A man holds a phone with the image of a woman on it and a deepfake sticker across the front
A new report has found an increase in AI tools being used to create digitally manipulated images or videos of women in India. Illustration: Getty Images/Guardian pictures

Gaatha Sarvaiya would like to post on social media and share her work online. An Indian law graduate in her early 20s, she is in the earliest stages of her career and trying to build a public profile. The problem is, with AI-powered deepfakes on the rise, there is no longer any guarantee that the images she posts will not be distorted into something violating or grotesque.

“The thought immediately pops in that, ‘OK, maybe it’s not safe. Maybe people can take our pictures and just do stuff with them,’” says Sarvaiya, who lives in Mumbai.

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