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USA Today Sports Media Group

Sport

Charles Curtis

The Cheez-It Bowl is now the Pop-Tarts bowl, and college football fans want to see a Pop-Tart bath

RIP to the Cheez-It Bowl and its Cheez-It rooms and its Cheez-It bath, which we love so much.

The bowl game between an ACC team and a Big 12 squad will still be around. But the name sponsor now belongs to … Pop-Tarts! The Pop-Tarts Bowl! Rolls right off the tongue like a Smores-filled pastry (best flavor, don’t @ me)!

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