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Fortune
Fortune
Phil Wahba

The CEO who revived Barbie thinks he can do the same for Gap

(Credit: Patrick T. Fallon—AFP via Getty Images)
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  • Plus: All the news and watercooler chat from Fortune .

Good morning. Phil Wahba writing this morning from New York. Gap Inc. CEO Richard Dickson has a theory: A brand cannot sell its way out of irrelevance.

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