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Fortune
Fortune
Emma Hinchliffe

The CEO of OnlyFans wants you to know her $1-billion-a-year business isn’t just about sex anymore

(Credit: Photograph by Serena Brown for Fortune)

 In the summer of 2021, Vanniall was adapting to a new reality. At 25, she’d tested positive for HIV. A caseworker and doctor assured her the diagnosis was far from a death sentence. Medicine kept her healthy and symptom-free. Still, she was terrified of losing her career. As a sex worker and porn performer, she worried her HIV-positive status would eliminate her from the running for clients and casting.

Luckily, she had the security of OnlyFans, the U.K.-based subscription platform for content creators that has become the go-to site for the adult content industry. From her East Village, Manhattan, apartment, Vanniall (whom Fortune is identifying by her first name) staged videos and photo shoots for her OnlyFans account on her own terms, without always needing to incorporate another performer. By August 2021, she had been on the platform for almost three years, and OnlyFans earnings accounted for 60% of her income. “It felt like a saving grace for me in that moment,” says Vanniall. 

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