British packaged goods manufacturer Reckitt is slimming down its array of products and focusing on what CEO Kris Licht calls “power brands,” in the latest example of a trend taking over the consumer packaged goods industry.
For decades, large CPG companies that make everything from toothpaste to deodorant and condoms built empires with disparate product ranges as a way to compete with rival conglomerates. But these organizations are now narrowing their focus by shedding mature, low-margin businesses.
