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Fortune
Fortune
Amanda Gerut

The CEO of $12 billion Ryder System caught a massive strategic blind spot after a simple question from someone in office supplies

Ryder System CEO and chairman Robert Sanchez (Credit: Courtesy Ryder System)

The most dangerous words in business might be, “we’ve always done it this way,” and sometimes it takes an outsider to bring about change. 

Ryder System CEO Robert Sanchez learned that early in his tenure in the top spot. Sanchez has been CEO of the transportation and supply chain management company since 2013, and when he got the job he brought with him two decades of experience in finance, technology, and operations. Five short months after being named CEO, he became board chair in May 2013.

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