My business career has always revolved around anticipating consumer trends, whether it was the rise of yoga at Lululemon or aerobics (which allowed us to take the small yoga apparel business to a billion-dollar international public enterprise during my tenure from 2005 to 2008), or running and tennis at Reebok in the 1990s (where we grew sales from $13 million to $3.5 billion in sales). I find shifts in consumer behavior intriguing–because they are going to happen with or without me.
The issues around sustainability and overconsumption of single-use plastics were first introduced to me by my family after I left my role at Lululemon. My wife’s daughter is incredibly passionate about this space. In the past few years, she has opened my eyes to the magnitude of environmental issues that future generations will face.
