From beauty and fashion to food and tech, celebrities have long been lending their names to a brand. But while many star-backed ventures feel more like marketing exercises than meaningful contributions, celebrity wine labels have often emerged as one of the success stories, bringing genuine quality, expertise and innovation to the industry.
But what makes a celebrity wine successful in a saturated industry? I asked popstar and one of the most popular celebrity wine makers, Kylie Minogue. “I think celebrity wine has more to prove, at least initially, but we had total commitment to the quality of the wine and it had to be authentic to my style and taste,” explains Kylie, the founder of Kylie Minogue Wines.
