Despite persistent predictions of its demise, physical cash remains an essential part of daily life for many, from securing a supermarket trolley to accessing pool lockers. While older generations recall an era when cash was king and card payments were rare, a notable shift is occurring among younger demographics. They are increasingly recognising the value of tangible currency, particularly for its inclusive qualities.
“The younger generation is learning what we all oldies were doing for decades,” says Simon Phillips, managing director of No1 Currency. “People are putting cash first to enable them to budget better, have more intention and be more mindful with their spending, whether that’s at home or on holiday.”
