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Stavroula Karapapa, Professor of Intellectual Property and Information Law, University of Essex

The case of the caterpillar cakes: why legal protection for a shape is so hard to come by

Aldi Co M&S Cuthbert United Kingdom Marks and Spencer

UK retailers Marks and Spencer (M&S) and Aldi have finally called a truce to the trademark-based legal spat pitting their caterpillar cakes, Colin and Cuthbert, against each other. While details of the settlement have not been made public, Aldi’s Cuthbert will not reportedly return in quite the same form. As Aldi tweeted, upon announcing that an agreement had been reached:

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