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The Conversation
The Conversation
Environment
Marcelle McManus, Professor of Energy and Environmental Engineering, University of Bath

The 'carbon footprint' was co-opted by fossil fuel companies to shift climate blame – here's how it can serve us again

Carbon footprints have a complex history. Shutterstock

“You can’t manage what you can’t measure”, according to a famous business mantra often attributed to management guru Peter Drucker. This can help explain why carbon emissions are under more scrutiny than ever as we ramp up our efforts to avoid the catastrophic effects of climate change.

For example, the “carbon footprint” – a way of measuring the amount of greenhouse gases (mostly carbon) emitted during a product’s creation, use and disposal – has become a household term. With a plethora of carbon footprint calculators now available online, you can find data on the footprint of cars, electricity generation, education, countries, and just about anything else besides.

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