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ABC News
ABC News
Health
Sarah Pearcy, Sam Nichols and Edwina Stott for An Object in Time

The carbolic smoke ball was a 19th century health scam. It changed the way medicine can be marketed forever

They called it the "carbolic smoke ball": a rubber sphere small enough to fit into the palm of a hand, with a large nozzle to inhale from.

Created in the 19th century, the ball was billed by its creator, Frederick Augustus Roe, as a miracle cure that would prevent its users from contracting an epidemic-causing disease.

Roe proclaimed that the contents of his device – a white substance known as carbolic acid – would prevent its users from contracting influenza.

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