
When I reviewed the Nikon Z30, I awarded it four stars. I liked it. But I didn’t think it was going to fly off the shelves. Turns out there’s a reason why I’m not making the big money decisions at Nikon HQ: because the Nikon Z30 has been selling very well of late.
In February my colleague, Hillary K Grigonis, reported on how it was quickly becoming Nikon’s best-selling camera. Data from BCN+R, listed the Nikon Z30 as the sixth best-selling camera in Japan in 2024, with the outlet also crowning it the most-sold camera in Japan at the start of February.