In an AI era, one of the most influential companies is actually this camera brand with its old-school instant film and retro compact cameras

Man holding a Fujifilm X100 VI compact camera in one hand.

TIME’s top 100 lists are known for highlighting some of the biggest names – and a camera company sits among the new TIME 100 Most Influential Companies of the Year list for 2026. Fujifilm, a company perhaps best known for its retro camera designs, has made the TIME 100 list.

Fujifilm may be best known for its viral retro compact camera, the Fujifilm X100VI, but that’s not the product that the TIME analysis focuses on. Instead, it’s Instax that TIME discusses in the award.