In around 24 hours time, Paddy Power shops throughout Ireland and the UK will be packed to the rafters as the Cheltenham Racing Festival gets under way.
Last Thursday however, as biblical rain soaked all that dared set foot outside their front door, the offices of Flutter entertainment -the parent company of Paddy Power- is a picture of serenity. All the hard work is done and all that’s left to do is wait for the racing to begin.
Before long the main man himself appears for a chat. Son of co-founder David, head honcho Paddy is looking forward to the biggest week of the year. As he sits in his Cheltenham ‘war room’ surrounded by humourous slogans poking fun at anyone and everyone, he lays out what a successful week for the company looks like.
