Yolanda Bledsoe and Deidra Keener were deliberate about who they hired to build out their DeSoto bakery, 2 Sisters Sweet Creations. They signed on Black contractors for a majority of the shop’s needs, from flooring, to establishing their LLC, to their uniforms.
Even though Black people make up more than 15% of the Dallas-Fort Worth population, Black businesses are disproportionately underrepresented. As a way to correct economic inequities Black businesses face, consumers have been pushed time and time again to buy Black.
Major retailers like Target and JCPenney brought on more Black brands and new social media accounts surfaced dedicating themselves to listing Black-owned firms following the killing of George Floyd and as COVID-19 shuttered businesses.
