The Button Women Riders Have Been Waiting For—Uber's Women-Matching Feature Arrives In The U.S.

Uber,Sign,On,Its,Headquarters,Building,In,San,Francisco,,California,

Uber Technologies (NYSE:UBER) is piloting a long-requested safety feature that allows women riders to request female drivers — and vice versa — for the first time in the U.S., the company announced on Wednesday.

The feature, called ‘Women Preferences,' will debut in Detroit, Los Angeles, and San Francisco in the coming weeks. First introduced in Saudi Arabia in 2019, the option has already expanded to 40 countries, including India, Canada, Brazil, and Mexico.