Believe it or not, butter yellow was still in its churning phase last summer. Now, fashion plates are spreading the color trend across all of street style. Online searches are up 37-percent from summer 2025, thanks to new-to-butter-yellow It girls like Gigi Hadid.
This time last year, Hadid took Hailey Bieber's word for it and wore lemon yellow instead of the "played out" butter. Thankfully, she's giving the pastel shade another chance this year. The model's second butter select of the season third-wheeled her June 7 date at Santa Monica's Giorgio Baldi with Bradley Cooper.
