College sports are no longer just about game-day performance. Athletes and teams are recognizing the power of branding—not just for sponsorship deals but also for future career opportunities. With the rise of social media, NIL (Name, Image, and Likeness) deals, and digital marketing, athletes now have the tools to shape their personal brand like never before.
So, how exactly do college athletes and teams take control of their image? Let’s explore the strategies that are changing the game.
