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The Economic Times
The Economic Times
Business
Surabhi Sarda

The business shift in India's ₹7 lakh crore market amid gold cost pressure

Gold India WGC

India’s jewellery market is facing a gold paradox: consumers are buying fewer grams, but jewellery spending remains resilient. Record gold prices are weighing on volumes, yet organised jewellers are growing by selling lighter products, diamonds, newer designs and, increasingly, a broader brand proposition.

Titan’s jewellery business grew 43% in the June quarter, while Kalyan Jewellers reported 46% growth in consolidated revenue. Senco Gold also entered FY27 with strong growth. At the same time, the World Gold Council (WGC) said India’s jewellery demand fell 17.1% by volume in H1 2026.

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