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International Business Times UK
International Business Times UK
Shyna Mae Deang

The Business of Rebellion: Bhumi's Emma van Engelen Merges Activism with Fashion Tech

In the spring of 2024, Amsterdam Fashion Week witnessed a showstopper unlike any other. At the heart of it was Bhumi, a bold new fashion label founded by designer Emma van Engelen, whose work is quietly starting a revolution. Merging cutting-edge 3D printing with radical body inclusivity, Bhumi isn't just selling clothes it's making a statement.

Emma van Engelen, a former model-turned-entrepreneur, launched Bhumi with a mission that goes far beyond fabric and form. The Dutch creative, still in her twenties, is using fashion to challenge rigid beauty standards and explore the intersection of technology, sustainability, and self-expression. And people are listening.

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