TAMPA, Fla. -- When Pearl Prather opened Mystikal Scents in 2006, she served customers mostly from the Thonotosassa area where her store is located. But with the rise of social media, and then the pandemic, she watched interest in the metaphysical grow.
People started coming from all over Tampa Bay to visit her witchcraft shop.
“We are becoming a lot more known, but so is witchcraft,” Prather said. “If you go on any website and look up witchcraft, you will find so much out there now compared to when I first started.”
